Master Profili at the ADI FVG Conference: Re-Dressing Elements to Design Spaces

On October 23, as part of SICAM 2026, Master Profili will take part in the ADI FVG conference “Excellence in Dialogue” with a contribution exploring the company’s evolution, new ways of interpreting products, and the design of exhibition spaces.

Looking Beyond the Individual Product

How can industrial expertise become the starting point for new interior design solutions?

This is one of the questions at the heart of Master Profili’s contribution to the ADI FVG – SICAM 2026 conference, through the design challenge Re-Dressing Elements to Design Spaces.

The event provides an opportunity to share the company’s direction and present an approach that brings products, materials, and functions together, moving beyond a vision focused on individual components.

The journey consists of three presentations, each exploring a different aspect of design: the company’s vision, product evolution, and the development of display systems for retail spaces.

From Industrial Vision to New Design Possibilities

Giuseppe Girotto — Master Profili: The Company, Its Vision and Mission

The President of Master Profili opens the session by presenting the company’s identity, manufacturing expertise, and development strategy.

His presentation focuses on the company’s evolution from a supplier of individual components to a partner capable of contributing to the development of more integrated solutions for furniture and interior architecture.

Raffaele Ferrara — ENDLESS: When a Product Becomes a System

An ITSred lecturer and Art Director at Master Profili, Raffaele Ferrara explores the ENDLESS concept and the possibility of reinterpreting products beyond their original function.

Surface covering becomes a design language that connects walls, doors, and furnishings, while existing systems can be combined and developed to create new applications.

Massimo Geromel — From Product to Space: Exhibition Design

Master Profili’s Marketing Manager presents the second project developed for educational institutions, focusing on the design of commercial spaces and showrooms.

The starting point is the potential to combine doors, fluted wall panels, and partition systems to create display solutions at different scales: from a single display unit to a more elaborate corner, all the way to an environment that reflects the company’s identity.

Bringing Industry, Design, and Education Together

All three presentations share a common vision: building on existing expertise and products to explore new possibilities.

Collaboration with the education sector creates opportunities to bring technical knowledge, manufacturing processes, and creative design together. Students are challenged to address real-world needs by considering materials, functions, feasibility, and potential applications.

For Master Profili, this exchange is an opportunity to share its industrial expertise and explore new avenues for development by embracing different perspectives.

Meet Us at SICAM 2026

Master Profili’s contribution is part of the ADI FVG – SICAM 2026 conference, “Excellence in Dialogue.”

Friday, October 23, 2026
11:30 a.m.
SICAM – Pordenone Exhibition Centre, Italy

You can also visit the Master Profili stand and discover the development of the ENDLESS concept at SICAM, from October 20 to 23, in Hall 5 – Stand C18.

An opportunity to meet the team, explore the projects presented, and learn more about the company’s expertise and solutions.