{"id":2477,"date":"2026-10-20T15:15:53","date_gmt":"2026-10-20T13:15:53","guid":{"rendered":"https:\/\/www.masterprofili.com\/?p=2477"},"modified":"2026-10-20T16:41:13","modified_gmt":"2026-10-20T14:41:13","slug":"master-profili-at-the-adi-fvg-conference-re-dressing-elements-to-design-spaces","status":"publish","type":"post","link":"https:\/\/www.masterprofili.com\/en\/master-profili-at-the-adi-fvg-conference-re-dressing-elements-to-design-spaces\/","title":{"rendered":"Master Profili at the ADI FVG Conference: Re-Dressing Elements to Design Spaces"},"content":{"rendered":"<p><b>On October 23, as part of SICAM 2026, Master Profili will take part in the ADI FVG conference \u201cExcellence in Dialogue\u201d with a contribution exploring the company&#8217;s evolution, new ways of interpreting products, and the design of exhibition spaces.<\/b><\/p>\n<h2><b>Looking Beyond the Individual Product<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">How can industrial expertise become the starting point for new interior design solutions?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the questions at the heart of Master Profili&#8217;s contribution to the <\/span><b>ADI FVG \u2013 SICAM 2026 conference<\/b><span style=\"font-weight: 400;\">, through the design challenge <\/span><i><span style=\"font-weight: 400;\">Re-Dressing Elements to Design Spaces<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The event provides an opportunity to share the company&#8217;s direction and present an approach that brings products, materials, and functions together, moving beyond a vision focused on individual components.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The journey consists of three presentations, each exploring a different aspect of design: the company&#8217;s vision, product evolution, and the development of display systems for retail spaces.<\/span><\/p>\n<h2><b>From Industrial Vision to New Design Possibilities<\/b><\/h2>\n<h4><b>Giuseppe Girotto \u2014 Master Profili: The Company, Its Vision and Mission<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The President of Master Profili opens the session by presenting the company&#8217;s identity, manufacturing expertise, and development strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">His presentation focuses on the company&#8217;s evolution from a supplier of individual components to a partner capable of contributing to the development of more integrated solutions for furniture and interior architecture.<\/span><\/p>\n<h4><b>Raffaele Ferrara \u2014 ENDLESS: When a Product Becomes a System<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">An ITSred lecturer and Art Director at Master Profili, Raffaele Ferrara explores the ENDLESS concept and the possibility of reinterpreting products beyond their original function.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surface covering becomes a design language that connects walls, doors, and furnishings, while existing systems can be combined and developed to create new applications.<\/span><\/p>\n<h4><b>Massimo Geromel \u2014 From Product to Space: Exhibition Design<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Master Profili&#8217;s Marketing Manager presents the second project developed for educational institutions, focusing on the design of commercial spaces and showrooms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The starting point is the potential to combine doors, fluted wall panels, and partition systems to create display solutions at different scales: from a single display unit to a more elaborate corner, all the way to an environment that reflects the company&#8217;s identity.<\/span><\/p>\n<h2><b>Bringing Industry, Design, and Education Together<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">All three presentations share a common vision: building on existing expertise and products to explore new possibilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collaboration with the education sector creates opportunities to bring technical knowledge, manufacturing processes, and creative design together. Students are challenged to address real-world needs by considering materials, functions, feasibility, and potential applications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Master Profili, this exchange is an opportunity to share its industrial expertise and explore new avenues for development by embracing different perspectives.<\/span><\/p>\n<h2><b>Meet Us at SICAM 2026<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Master Profili&#8217;s contribution is part of the <\/span><b>ADI FVG \u2013 SICAM 2026 conference, \u201cExcellence in Dialogue.\u201d<\/b><\/p>\n<p><b>Friday, October 23, 2026<\/b><b><br \/>\n<\/b><b>11:30 a.m.<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">SICAM \u2013 Pordenone Exhibition Centre, Italy<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also visit the Master Profili stand and discover the development of the <\/span><b>ENDLESS<\/b><span style=\"font-weight: 400;\"> concept at SICAM, from October 20 to 23, in <\/span><b>Hall 5 \u2013 Stand C18<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">An opportunity to meet the team, explore the projects presented, and learn more about the company&#8217;s expertise and solutions.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On October 23, as part of SICAM 2026, Master Profili will take part in the ADI FVG conference \u201cExcellence in Dialogue\u201d with a contribution exploring the company&#8217;s evolution, new ways of interpreting products, and the design of exhibition spaces. Looking&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"class_list":["post-2477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibitions-and-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master Profili at the ADI FVG Conference: Re-Dressing Elements to Design Spaces - Master Profili<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.masterprofili.com\/en\/master-profili-at-the-adi-fvg-conference-re-dressing-elements-to-design-spaces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master Profili at the ADI FVG Conference: Re-Dressing Elements to Design Spaces - Master Profili\" \/>\n<meta property=\"og:description\" content=\"On October 23, as part of SICAM 2026, Master Profili will take part in the ADI FVG conference \u201cExcellence in Dialogue\u201d with a contribution exploring the company&#8217;s evolution, new ways of interpreting products, and the design of exhibition spaces. 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